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Frequently Asked Questions

If you are an existing customer and have questions about setting up Click Watch Dog™, please log in and refer to the Help section - Support FAQ.

What exactly is Click Fraud?

The widespread phenomenon of spurious repeat clicking of Pay-Per-Click ads and sponsored links is often referred to as “click fraud”. This term has come to apply more widely than a strict legal definition would allow and we prefer to use the broader term “click abuse”, which covers all forms of spurious repeat clicking, innocent or otherwise. In all cases, the effect on your advertising budget is the same, whatever the motives of the clicker

At No Click Fraud, we have identified two categories of abusive clicker; the naïve clicker who probably means you no harm but who, through laziness or ignorance, keeps using your expensive ad as a way back your site. The second category of abusive clicker is the one you are probably more concerned about. This is the ‘serial’ abuser of your ad, somebody who comes back to your ad time after time, for whatever reason. This abuse can cost you a lot of money and even slide your ad out of the ratings.

How does it work?

Click Watch Dog™ uses sophisticated tracking mechanisms to determine whether visitor behavior is normal or abnormal. If suspicious activity is detected on any of the monitored landing pages, an email is immediately sent to the admin contact of your account. You can then decide to suspend the PPC campaign, notify the search engine, report abuse to an ISP and so on.

Click Watch Dog™ provides a set of standard tabular reports showing the key visitor metrics and these reports can be used as supporting evidence in your communications with the Search Engine Provider, ISP, etc.

How easy is it to set up?

Once you have registered your web site with Click Watch Dog™ it's a 3 step process:

  1. Log into the Member Section of the Click Watch Dog™ site. Select Quick Start and register the landing page of your ad (or select a previously registered landing page).

  2. Next, copy the one-line Click Watch Dog Code Snippet and paste it into the <BODY> of your landing page. Upload the modified page to your web site. The person who maintains your website can do this for you. This is a once only task for each landing page.

  3. To activate click monitoring, log into your search engine account and add a Click Detective campaign ID ?cd=<campaignID> to the end of the destination URL of your ad:
    e.g. http://www.mydomain.com/myad.htm?cd=mycampaign

See also: How do I configure my PPC campaign for Click Watch Dog tracking?

How much does it cost?

There are two Click Watch Dog™ packages to suit businesses of all sizes - CWD Beginner starts at $9.95, CWD Pro starts at $19.95 per month. For complete pricing, go to our pricing page.

How do I pay?

When you decide to become a paying subscriber, you use a personal or corporate credit card to which we will charge the relevant monthly subscription and any overflow charges (if applicable).

Your monthly billing cycle is determined by the date on which you first activated your Click Watch Dog™ subscription. Click Watch Dog advance monthly subscription, plus any overflow charges from the preceding month, will be charged automatically to your credit card on the same date each month.

Click Watch Dog™ pricing packages include a number of inclusive monitored click-throughs. You will be notified by email if the inclusive number of click-throughs in your chosen package is likely to be exceeded. You then have the option of purchasing overflow click-throughs or upgrading to a higher package. If you choose not to upgrade or overflow, Click Watch Dog™ will not report click-throughs beyond the inclusive number. Unused overflow click-throughs are carried over to the following month.

Click Watch Dog™ subscription and charges are expressed in US dollars. For customers outside USA, the amount shown on your credit card statement will be in your local currency at the prevailing exchange rate, as determined by the credit card company.

How long are my visitor stats maintained on-line?

Your visitor stats are maintained for a minimum of 90 days. However, you can create a local backup copy of the current database at any time and reports can be saved or emailed to you or Overture/Google.

How do Visitor Alerts work?

After a visitor has returned to a monitored page a pre-defined number of times over a given time period (default 3 times in any one day) the Click Watch Dog Level 1 alert is shown. All alerts are optional - you don't need to show any visitor alerts if you choose not to. You can also choose to be notified by email when a visitor alert has been issued. It is also possible to monitor repeat clickers discretely without alerts, by means of Click Watch Dog's real-time click-through reports if you prefer.

ClickDetective Level 1 Visitor Alert

The alert text is customizable. The Click Watch Dog standard Level 1 alert is shown above. The standard Level 1 alert is deliberately bland - many return visitors will have come back to your site for quite valid reasons (such as wanting to buy something from you!) and they will not be deterred by the fact that you are aware of them.

There are a further two levels of optional visitor alert. The standard Level 2 Alert lets the visitor know that the link is a monitored link and subject to access restrictions. The standard Level 3 Alert presents an "Access Denied From This Location" message (but allows the visitor to cut-and-paste the URL of the landing page directly into their browser's address bar).

What are your Terms & Conditions?

By becoming a paying subscriber to Click Watch Dog™, you implicitly accept Click Watch Dog's Terms & Conditions (Ts&Cs). Please read the Ts&Cs (requires Adobe PDF Reader) before completing the Click Watch Dog™ Registration Form.

Downloads: Click Watch Dog Terms & Conditions (PDF) | Adobe PDF Reader

Do you operate an Affiliates Scheme?

Not yet. Please complete the Info Request form and ask for details of the "Click Watch Dog™ Affiliates Scheme when it is available."

How do I configure my PPC campaign for Click Watch Dog™ tracking?

Once you have inserted the Click Watch Dog™ code snippet into your landing page and uploaded it to your web server you are ready to activate Click Watch Dog™ tracking.

To do this you need to modify the destination URL of your ad in the Account Management section of your PPC account by adding a campaign ID on to the end of it. If you don't know how to do this, see instruction for the different search engines below.

Example of a destination URL:


Example of modified destination URL:


Instead of 'mycampaign' you could assign a meaningful campaign ID to each campaign - e.g. by source such as 'google', 'overture', etc or by category - e.g. 'shoes', 'redshoes', etc or both, like 'google:shoes', 'overture:shoes', etc.

Google Users: Log into your account and click the "Campaign Management" tab if it is not already selected. You need to locate the ad that you want to track by clicking the appropriate "Campaign Name" and then the "Ad Group Name" that contains your ad. You will see a list of keywords and, just above that list, an example of your ad as it would appear in the search results. Click "Edit". Leave the "Display URL" unchanged but modify the "Destination URL" as described above. Click "Save changes" and repeat this for every ad that you want to track.

Overture Users: Log into your account and click "Manage Precision Match" at the top of the page. Then, on the line below this, click "Manage Listings". In column 1, identify the keywords that are associated with your ad: clicking the keyword brings up the "Keyword Detail" window. Modify the "URL" for this keyword as described above and then press "Submit" to submit the changes.

HINT: If you have a large number of keywords that share the same URL (landing page), check the box alongside each keyword that you want to edit and then click the button marked EDIT LISTINGS at the top of the column. On the next page, click "Modify Listings" to bring up the Modify Listings window. Modify the URL for the first keyword and then click "Copy URL Down to All". Scroll to the bottom of the page and click "Submit" to submit the changes for all keywords.

Other PPC: Please consult the user documentation for your PPC provider.



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