You spend a lot of money, perhaps thousands every month on sponsored Pay-Per-Click
(PPC) advertising on the major search engines. The idea is simple: you bid for your chosen keywords, create a simple ad then sit back and wait for visitors to beat a path to your web site. What you pay depends on how much competition there is for your keywords... and how often your ad is clicked.
But what if somebody – a competitor maybe – were to spend all day clicking your ads? This would cost you money, bid up the price of your keywords and could mean that your ads exceed your maximum daily spend and then will not be seen by legitimate buyers. And what about your average innocent search engine user who has no idea how the PPC system works and just uses your ads as a convenient shortcut back to your web site? Same effect on your advertising budget!
The search engines take steps to detect patterns of so-called click fraud but they can't always detect the kind of sustained spurious clicking or click abuse that
Click Watch Dog™ has been designed to uncover. For instance, a "spam clicker" could come back to any one of your ads at different times of the day and different days of the week, from a different location or use another search engine and escape detection. This kind of activity is defined as "normal user
behavior" by the search engine but it could be costing you a large slice of your advertising budget every month!